Short Answer - Yes!
Long Answer - Eventually. Podcasting is not a fast way to make money. But it doesn't have to be hard. When starting off, we've seen our in-house produced podcasts grow 30-50% month over month (And that is without marketing!). It may take some time, but podcasting can become a very lucrative side-business and, if you keep at it long enough, main source of income.
Absolutely! NPR found that 75% of their listeners held a more positive opinion of the brands that supported their podcast. People tend to trust the voices that they listen to and if you build a brand through your podcast, your audience will become loyal to that brand.
Of course! Podcasting isn't just about making money; it's about the memories as well. Maybe you just want to share the conversations you have with your friends. Maybe you want to start interviewing interesting people who share a common interest. Perhaps you want to be the first serious podcast discussing model trains on the internet. It can be whatever you want! After all, there are as many different podcasts out there as there are podcasters.
The current podcast space is like a body of water that is a mile wide but only 6 inches deep. According to Apple Podcasts, there are 3-4 million Podcasts on their platform currently. However, only 500,000 have uploaded an episode in the last 12 months. These breakdowns become even more extreme when you start looking at specific genres.
Our experience has shown that growth is possible no matter the niche. What matters is your willingness to make time. Thankfully, making your own podcast has never been easier and we are here to help you in that journey!
Over half of the American Population listen to 12+ podcasts a year. Interestingly, the podcast listening population is split evenly between men and women.
That's a good question! Unfortunately, we can not promise that you will reach certain goals in set amounts of time.
What we can do is tell you how to maximize your chances of breaking into the algorithm and growing your brand.
You can. In fact, if you post more than three videos a day on any of the major platforms, their algorithms will suspect that you are spamming out junk content and will minimize your reach.
If you look closely, you will notice that social media heavy companies tend to release 3 new shorts a day to maximize growth potential, but no more.
The rule of social media, like most everything else, is that quality is more important than quality.
Besides elevating your brand and personality, podcasts and videos are extremely powerful tools to boost your SEO (Search Engine Optimization).
Algorithms are complicated machines that track our online presence. It's often complicated to find ways to 'break' into the algorithm, but thanks to research we are finding ways to do it that don't require thousands of dollars of investment and marketing.
According to SEO Inc, posting videos on social media can increase your SEO by 50 times!
That means that by posting videos consistently online, you can not only reach the first page of Google, you can get to the top of that list.